Blog
There are lots of reasons to write a blog on your web site. You might want to pour venom on the world; you might want to express yourself creatively; or you just might want to improve your ranking with search engines.
What? A blog can improve your place on Google? Really?
Well, yes and no. First off, let me confess something. I don't really know how search engine optimisation (SEO) works. Now not many web developers will say that to you. SEO is the holy grail of web site designers and something that we're all supposed to be able to guarantee.
Can I? Yes, I can but clearly there should major caveats in there.
Any company that tells you they can make you No 1 on Google is either lying, deluded or planning on charging you vast sums of money.
Google is an immensely successful company and has a lot to protect from its competitors. Therefore how it indexes sites is a closely guarded secret. We can all have a good idea of how it works but in reality there are things we just don't know for sure.
In the olden days (the 90's!) you could write some web pages and virtually forget about them. Now, with so much more competition clamouring for attention, it seems Google and others, give preference to dynamic content. The more often I change my site, the more frequently Google will visit.
If you've got a rental cottage in France, write a journal once a week. It can be the current weather, what's on in the local towns, how this years vintage is, anything. It won't guarantee that you're going to do better with Google but you might list higher than your neighbour.
